BMW India’s market share in luxury electric vehicles reaches 60%: CEO Hardeep Singh Brar

BMW India continues to be the best-selling luxury electric car maker in India, with a market share of 60%, according to a senior company executive.

Around 3,753 BMW and MINI electric vehicles were delivered in 2025, growing by more than 200%. “90% of BMW’s electric vehicle sales come from the iX1, which was launched for Rs 50 lakh (ex-showroom),” said Hardeep Singh Brar, president and CEO, BMW Group India. Business today in an interview.

While new entrant Tesla has eaten away at the market share of several luxury automakers, Brar says the Elon Musk-led company’s sales in India are nowhere near that of BMW. “Rather than looking at the competition, we would like to improve ourselves by providing a better experience to the customer so that they continue to come back to us and we continue to dominate the luxury electric vehicle market,” he says. “BMW’s electric vehicle market share in the luxury sector is 60 percent. That’s total domination,” adds Brar.

BMW Group India recorded its highest ever annual car sales, with 18,001 units in calendar year 2025, registering a growth of 14% year-on-year (y-o-y). BMW delivered 17,271 units and 730 MINI cars. BMW Motorrad delivered 5,841 motorcycles.

When asked, BMW India aspires to be the market leader in the luxury space, Brar said, “We don’t chase numbers. We chase customer experience. As a result, we became the No.1 luxury automaker in India in Q3 and December.” In the quarter ended December 31, 2025, BMW car sales reached a record high of 6,023 units, growing by 17%.

In the luxury segment, the experience matters a lot to the customer, besides the product and the price, according to Brar. “The focus is on providing a better experience to customers. When someone spends more than Rs 50 lakh, that’s the minimum they expect. Therefore, we focus on creating better experiential events,” he explains.

While BMW’s electric vehicle sales have surged, the share of diesel in its powertrain lineup is declining. “Electric vehicles are catching up very quickly. Diesel cars accounted for 30% of sales in 2024; they fell to 18% in 2025. Electric vehicles increased from 8% to 21%.”

BMW’s SUV sales increased slightly from 58% in 2024 to 62% in 2025, while sedan sales decreased from 42% in 2024 to 32% in 2025.

Regarding the recent depreciation of the Indian rupee, Brar sees a significant impact on prices. “Everything comes from Germany. There has been a significant impact due to the depreciation of the Indian rupee against the euro. We had not planned to increase prices this time. But because of this deterioration, we are looking at a price increase of 2-3%,” says Brar.

On the importance of the Indian market, Brar says that India has entered the top 20 global markets for BMW. “We would now like to slowly and gradually move to Top 15 and then Top 10. We have seen 13-14 years of growth in the last four-five years. The focus is on India and hence this will help us get more investments,” he adds.