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YouTube published a report Tuesday, this shows how influential creators’ economy has become.
YouTube says that its creative ecosystem has contributed more than $ 55 billion to American GDP and supported more than 490,000 full -time jobs, according to Oxford Economics.
When YouTube talks about his creative ecosystem, it is not just creators. This includes anyone who works with the creators of Youtube (video publishers, assistants, publicists), as well as the people who work for companies focused on creators (Patreon,, Observer,, Linktreeetc.).
But these figures continue to grow, even at a time when venture capital is no longer pour money in industry as if they were Four years ago.
In 2022YouTube and Oxford Economics reported that its creative ecosystem had created around 390,000 jobs and contributed more than $ 35 billion to American GDP, which means that these 2024 figures jumped 100,000 jobs and $ 20 billion.
These figures are so large because youtube offers the most coherent and lucrative opportunities for creators. Those who are eligible for the YouTube partner program can earn 55% of the income earned by advertisements; Even for mid -range creators (not the MRBEASTS in the world), this can rise to several thousand dollars a month. Although Tiktok and YouTube shorts have tried to monetize their platforms, the industry has not found a way to distribute advertising revenues among short forms.
As a rapidly growing and often misunderstood sector, creators have recommended for American institutions, banks to government, to better serve their industry. Some creators find it difficult to qualify for commercial credit cards or obtain certain commercial loans, regardless of their demonstrable financial solvency.
These problems have become common enough to attract attention. Last week, American representatives Yvette Clark (D-NY) and Beth van Duyne (R-TX) announced their bipartisan Caucus creative congresses Support and recognize the potential of creators’ economics.
