Bragg Gaming Group announces strategic restructuring, including job cuts

Bragg Gaming Group will undergo a strategic restructuring, with a reduction to approximately 12% of its global workforce.

The company says these changes, including headcount reductions, were designed to “realign the organization” and thereby “improve its overall cost structure, drive EBITDA growth and shorten the time it takes for it to achieve sustained net profitability.”

Bragg Gaming Group today announced a strategic restructuring, including staff reductions, designed to realign the organization to improve its overall cost structure, drive EBITDA growth and shorten the time needed to achieve sustained net profitability.$BRAGER pic.twitter.com/3hpL3NfmR1

-Bragg Gaming (@Bragg_Gaming) January 8, 2026

The company expects to incur restructuring costs of approximately €1.0 million, related to personnel-related severance costs in the first quarter of 2026. It also expects annualized cash savings from workforce reductions and other restructuring efforts to be approximately €4.5 million.

This amount, however, does not include the expected positive impact of its recently announced initiative to use artificial intelligence. It was only this week (January 6) that the company announced a strategic partnership with Golden Whale Productions and shared that this was a crucial step in its roadmap to becoming a fully “AI-driven” company by 2027.

Bragg Gaming Group reiterates focus on artificial intelligence in restructuring

It appears that AI will have a significant influence on Bragg’s plans, which describes an “ambitious AI transformation plan” as being at the heart of its strategic overhaul. The plan calls for an AI-enhanced product to become the standard in more than 90% of all launches and for more than three-quarters of Bragg’s operational workflows to be impacted by AI.

Speaking on the workforce reductions and future plans, the company’s CEO, Matevž Mazij, says: “We believe we are in the enviable position of having excellent technologies, assets, people and future prospects.

“Nevertheless, given increasingly complex regulatory compliance requirements, recent tax challenges in key regions, emerging market opportunities, market consolidation and our increased focus on near-term profitability, we needed to take this action to restructure the company’s workforce now. »

The company says it will provide more information on its new operating model and future strategic initiatives for the year when it announces the preliminary unaudited results for the financial year ending December 31, 2025.

The CEO continues: “Having secured key hires in 2024 and 2025, we believe aggressive operating expense reductions and organizational realignment are the final steps to maintain our cash flow, drive EBITDA growth and achieve cash profitability.

“Our strategic restructuring is designed to capitalize on our strong foundation and position us extremely well for organic growth and concurrent market consolidation opportunities. We also believe that the company is currently undervalued by the market and that improving our cash profitability will help us address this issue while making us stronger to respond to consolidation opportunities as they arise.”

Featured Image: Bragg Playgroup

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