Diego Simeone joins forces with Betinia in major ambassadorial deal

Atletico Madrid manager Diego Simeone was recently named an official ambassador for Betiniaa sports betting and casino platform, as announced in a press release.

The brand focuses on using a loyalty course inspired by a sports course, allowing players to progress from beginner to amateur, then to professional, world class and then legend.

The Soft2Bet team is proud to announce Diego Simeone as our new ambassador for the Betinia and Campobet brands!

Diego brings a new level of personalized player experience while representing the true sporting passion and dedication that inspires the Soft2Bet brands.#Soft2Bet #Bétinia… pic.twitter.com/l27tqmxf2b

– Soft2Bet (@soft2bet_) January 8, 2026

Simeone has achieved a lot in the world of football as a player and coach. During his playing career, the Argentine represented Sevilla, Atletico, Lazio and Inter Milan, while winning 108 caps for Argentina.

His time as Atletico manager, however, made Simeone one of the best coaches in football. Since his arrival in 2011, the club has broken the Barcelona/Real Madrid hegemony, winning La Liga twice and claiming four European titles.

Betinia to launch football management game inspired by Simeone

As part of the deal, Betinia will launch a football management game, which will allow players to progress through a variety of challenges, all inspired by Simeone.

“Thanks to the experience created by Betinia, fans will be able to get directly involved in the tactical aspect of the game and see how decisions make the difference,” Simeone said following the announcement.

“The path to achieving my goals is based on the values ​​I value: discipline, hard work and tactical awareness to stay one step ahead.

“Diego Simeone represents everything football fans admire: intensity, conviction and the desire to achieve their success,” added the official representative of the Betinia brand.

“That same spirit is at the heart of Betinia. We are building an experience where progress feels real, loyalty is recognized and players are rewarded for staying in the game. The same game of football brings their thinking about football into the journey of a manager that is competitive, engaging and built for the way fans follow football today.”

This partnership between Betinia and Simeone will continue throughout this year and beyond in a role that will deliver positive impact to the platform’s millions of users.

Featured image: PRNewsfoto/Betinia

The position Diego Simeone joins forces with Betinia in major ambassadorial deal appeared first on ReadWrite.

Source link