The Tooth Fairy has just been reinvented for the tech-savvy generation

Move over, Santa. Now there is another magical character that children can follow: the Tooth Fairy.

After making a personalized Tooth Fairy video for his nephew, Oliver Finel noticed a gap. Although there are many Santa trackers, nothing similar existed for the Tooth Fairy. Realizing that Generation Alpha is growing up with interactive online experiences at their fingertips, he decided to create a new type of adventure that families around the world could enjoy.

Tooth Fairy Tracker features Kiki the Tooth Fairy as the central character. When a child loses a tooth, parents can visit the website and enter their email address to receive notifications when Kiki begins her mission. Throughout the evening, the children receive a series of video updates showing Kiki preparing for her journey, leaving the seat and traveling to retrieve the tooth. These updates may include flight speed information, vlog-style recordings, and cute selfies.

The experience is entirely hosted on the site, with countdown timers for each new video, making it an exciting day-long event that builds anticipation for bedtime. Additionally, Finel believes that evening updates help motivate children to brush their teeth and prepare for sleep. Then the final update happens in the morning, when the child is praised and can check their special gift under their pillow.

Launched in October, the website is set to launch a redesign soon. Finel explains that while the core experience will remain unchanged, the site will feature “a more playful design and some additional details to make it more immersive for children.”

Looking ahead to 2026, Finel is preparing to launch a revamped version of the tracker offering even more customization. Kiki will say each child’s name, mention their hobbies and include their photo in each video. Children will also receive personalized certificates for each lost tooth. Another upcoming feature is oral care videos in which Kiki teaches children healthy brushing habits.

The enhanced experience will be available through a new $20 subscription, which includes 6 Kiki visits.

Additionally, Finel plans to tailor the product to families in Latin America and Western Europe, making it more culturally relevant. For example, while the Tooth Fairy is most popular in the United States, the Tooth Mouse is popular in France, Spain, and Russia.

He also hopes to partner with pediatric dentists so dental offices can offer the Kiki the Tooth Fairy experience to young patients. Pre-appointment videos can help ease anxiety, while post-visit rewards encourage kids to return to the dentist and make the experience more positive.

Other long-term roadmap plans include branded toothbrushes and toothpaste, each accompanied by a personalized video of Kiki choosing the toothbrush bristles, choosing colors and assembling it just for the child.

The Tooth Fairy tracker is free and does not require any apps or accounts.