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Logan Paul joins “The Big Money Show” to discuss his rise to fame and why he chooses to invest in high-value collectible assets.
YouTuber turned entrepreneur Logan Paul revealed he paid $5.3 million for a single Pokémon card and said young people shouldn’t feel locked into traditional investment paths like the stock market or homeownership.
“I paid $5.3 million for this card,” Paul said Tuesday, referring to the PSA Grade 9 Pikachu Illustrator card. “The Big Money Show.”
Paul said that when he purchased the PSA Grade 9 Pikachu Illustrator card in 2022, it became the most expensive Pokémon card ever sold, earning him a Guinness World Record. But Paul believes this is a non-traditional investment he will make when the card goes up for auction in early 2026.
Paul became famous on YouTube alongside his brother Jake Paul and has since become a podcast host, rising star in WWE wrestling and co-founded the energy drink brand Prime with fellow YouTuber KSI. He is one of the most talked about influencers in the world.
Logan Paul discusses his Pokémon card chain Charizard during a press conference following his exhibition boxing match against Floyd Mayweather at Hard Rock Stadium in Miami Gardens, Florida on June 6, 2021. This appearance took place before his subsequent taping. (Cliff Hawkins/Getty Images/Getty Images)
Paul argued that collectibles, such as Pokémon cards, have “outperformed” the stock market over the past two decades. Many young people find that they feel excluded from investing in things like real estate or the stock market, he said non-traditional assets could be an entry point.
“If you have money, don’t be afraid to take risks, especially if you’re young,” Paul said.
“There are ways to spend and invest your money in a way that might make more sense to you than traditional conservative methods. investment like the stock market,” he added, citing trading cards, sports memorabilia and some luxury goods.
Jake Paul and Logan Paul attend a celebrity event hosted by Raising Cane founder Todd Graves before the Formula 1 qualifying race in Las Vegas, Nevada on November 22. (Kevin Mazur/Getty Images for Raising Cane’s / Getty Images)
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Non-traditional assets are growing in popularity among younger investors, with their prices often determined by scarcity. Hermès Birkin and Kelly handbags, for example, have outperformed even gold in recent years, according to the New York Post.
These luxury items depend on scarcity, with customers limited in how many they can purchase globally each year. This rarity is what Paul hopes to generate value when his rare Pokémon card goes up for auction in February 2026.
Logan Paul attends the Undisputed & Ring Magazine Super Middleweight Championship at Allegiant Stadium in Las Vegas, Nevada on September 13. (Chris Unger/TKO Worldwide LLC via Getty Images)
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“Since the card is the rarest and most valuable in the world, there is only one,” Paul said, noting that it carries the highest possible PSA grade.
Paul, who wore the card around his neck in a $75,000 chain, did not want to give the value he hoped to get at auction. He warned that Not all collectibles retain their value over the long term. Paul said investors need to be careful about what they buy, explaining that he focuses on acquiring the “best of the best” items with extremely limited supply.
WWE United States Champion and Prime co-founder Logan Paul joins ‘Varney & Co.’ to discuss his championship win, Prime’s success and his investment strategy.
