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A ten year old extract from Erika Kirk in Emerson Drive’s 2012 music video for their song “She’s My Kind of Crazy”, went viral.
The video shows the TPUSA CEO as a pageant-style sweetheart confronting her fear of heights on a zipline. Fans expressed their shock at her stunning transformation from her modeling days, with many joking about her “insane tradition”.
Although she briefly appeared on Bravo’s “Summer House,” Erika Kirk focused on business and her podcast and is now the head of the political movement founded by her late husband, Charlie Kirk.
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A decade-old clip of Erika Kirk has resurfaced and people online can’t stop talking about it. The former Miss Arizona, now known for her public profile following the tragic death of her husband, Charlie Kirk, at an event at Utah Valley University on September 10, 2025, starred in Emerson Drive’s 2012 country hit “She’s My Kind of Crazy.”
In the video, Erika plays the love interest of a Southern gentleman, sporting curly hair and classic pageant-style makeup. Her outfits in the video, including denim shorts, jeggings, a sparkly top and tall wedges, contrast with her refined public persona from 2025, where her face has naturally lightened with age.
One memorable scene saw Erika ziplining before a ceremony at a drive-in wedding chapel, pushing her to confront a personal fear.
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In a behind the scenes YouTube clip, she admitted: “I’ve never done this before and I’m definitely dizzy. I’ll survive, I promise…I don’t know what facial expressions I’ll have.”
While he was told the zipline only reached 20 mph, FlightLinez Las Vegas, the company behind the ride, said tourists often soar at more than 30 mph.
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On TikTok, fans were quick to react to the nostalgic clip, expressing how far Erika has come since her beauty pageant days.
One person commented: “She wanted to be a star. She tried for years,” while another said: “That’s why she’s literally glowing now. All she wanted was to be famous.”
“She’s tried so hard to get to this moment, and she won’t give up,” a third person noted.
Others noted that “she was also on a dating show,” with one TikTok user stating that Erika “has insane knowledge. It’s like every day new things are discovered.”
Although the former beauty queen made a brief appearance on Bravo’s “Summer House,” reality TV wasn’t her main focus.
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She turned her attention to business and media, founding the faith-based clothing line Proclaim Streetwear in December 2018 and launching her podcast “Midweek Rise Up” in 2019, back when she was still known as Erika Frantzve.
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Meanwhile, since her husband’s death, Erika has continued her public appearances and media engagements, including serving as the new CEO of Turning Point USA.
She has also been the subject of scrutiny, with many people, such as political commentator Candace Owens, questioning her actions since Charlie’s death.
When recently asked about the conservative podcaster’s conspiracy theories about her husband’s shooting, Erika offered a straightforward, one-word response.
“Stop. That’s it. That’s all I have to say. Stop,” the mother of two said. CBS Editor-in-Chief Baris Weiss during a revealing town hall meeting.
Erika has been on a media tour to combat false allegations circulating online, many of which came from Owens, who was once close friends with Charlie.

Since the Utah Valley University shooting, Owens has promoted wild conspiracy theories suggesting that Charlie was “betrayed,” that the federal investigation was misleading and even involved possible Israeli involvement.
She also criticized Charlie Kirk’s organization, Turning Point USA, where she previously worked.
Erika has also appeared on Fox News’Outnumbered” with host Harris Faulkner to address the rumors, saying the false narratives brought her to a “breaking point,” affecting both her personal family and her new family at TPUSA.
At the time, she indirectly called out Owens, urging him and other conspiracy theorists to stop attacking TPUSA personnel.
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“My silence does not mean that Turning Point USA and all the hand-picked staff who loved my husband and my husband loved them are somehow involved,” she said at the time about the theories.

During her conversation with Faulkner, Erika’s frustration with the rumors was deeply felt by the host, who noted that the widow had never reacted so furiously before.
Faulkner’s observation led Erika to declare that her anger toward conspiracy theorists was “right.”
“It’s righteous anger because it’s not right, it’s not healthy. It’s a mental virus,” Erika said.
She further noted that her reaction to the stories about her husband’s death was fueled by her determination to uphold Charlie’s legacy.
“It’s an absolute honor,” she said. “And I will never back down. That’s why my message to them is stop, stop.”
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Erika and Owens have seemingly sheathed their swords following what appeared to be an escalating feud between them. The women had a private meeting, during which they exchanged “information” about the shooting of the right-wing activist.