AMC Networks is teaming up with AI company Runway

Marketing teams and pre-visualization artists working with AMC Networks may need to be on their guard. The company has concluded an agreement to generate marketing images and pre-visit projects before entering production using AI from Runway.

Some other Hollywood companies – such as And the Edgelrd, unfortunately named by Harmony Korine, concluded agreements with Runway. Other studios would have tested models of various Gen Gen companies. According to However, AMC is the first cable company to conclude an agreement with Runway.

The publication notes that AMC’s profits have dropped by almost half to $ 63 million in its latest report on the results. It has been suggested that the company seeks to reduce production and marketing costs without lowering quality.

At least for the moment, AMC does not plan to include images generated by AI in its programs. However, the company that brought tastes Mad Men And Break the bad The world thinks that it will be able to sell viewers on programs and films using images generated by AI. This is considered a way for the company’s networks to “trot a range of promotional equipment without having to devote time and money to try to capture images with physical growth” THR. AI imaging will also be used as a pre-production, ostensibly to help showrunners to determine what can work in their projects before filming.

In both cases of use, AMC will seek to reduce costs by reducing the level of human labor which is traditionally necessary in these arenas. To do this, he will count on the technology of a company that On thousands of YouTube videos – as well as hacked versions of film -protected films – without first obtaining permission. It is not clear if AMC gave the track the green light to use its programs and films for IA training purposes, as Lionsgate did.