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Fresh off the record signing of Alexander Isak from Newcastle United, Liverpool have added another big signing to their ranks – but this one comes off the pitch.
The Reds have announced iconic cap manufacturer New Era as their official hat supplier, marking the brand’s latest move into the world of football.
Founded in 1920 in Buffalo, New York, New Era has long been a sportswear staple, creating headwear for Major League Baseball, the NBA and beyond. Known for its cultural influence, premium craftsmanship and instantly recognizable designs, the company is now focusing on Anfield.
To celebrate this new partnership, New Era and Liverpool have launched a collection featuring a range of iconic styles including the 9FORTY Curved Visor, 9FIFTY Snapback, Bucket Hat, 9TWENTY Unstructured, 19TWENTY Golfer, Trucker and Beanie.
Each piece is dressed in the club’s famous colours, with dual branding across the range and details such as the club crest, founding year and even the lyrics of the anthem. “You will never walk alone” proudly sewn in some designs.
Lee Dwerryhouse, senior vice president of merchandising at LFC, said: “We are delighted to be working with New Era, an iconic brand with a rich history in the headwear sector. Their expertise and reputation in this area makes them a great addition to our retail offering, especially in a product category so important to our fans.”
The full Liverpool x New Era collection is available now exclusively via the official club store.
