Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Sports betting and iGaming operator Meridianbet has announced that its title sponsorship with basketball team BC Crvena Zvezda will continue until 2030.
The team is a men’s professional basketball club based in Belgrade, Serbia, and is part of the Red Star multi-sport club. They participate in the EuroLeague, which is European leading basketball club competition which involves 20 teams in 12 countries and brings together more than 90 million fans around the world. This league serves talent pipeline to the NBA.
This recently announced multi-year extension comes after the duo have already been in partnership for three years, with the first beginning in January 2023. Since then, Meridianbet has been the title sponsor and official betting partner of the club.
Through this agreement, the club will continue to compete under the name “Crvena Zvezda Meridianbet” in EuroLeague, ABA League and Serbian League competitions. The operator’s brand will also continue to feature prominently on the team’s jerseys and during home matches at the Belgrade Arena.
Meridianbet and BC Crvena Zvezda build on their current partnership
The renewed deal will also see Meridianbet’s investment in the club extended through increased financial commitment and strengthened brand activation initiatives. Although the value of the investment has not been made public.
“The extension of our title partnership with Red Star until 2030 reflects our commitment to developing a long-term brand in markets where basketball is more than a sport: it is a way of life for fans, players and entire communities,” said Zoran Milosevic, CEO of Meridianbet.
“Over the past three years, this partnership has had a measurable brand impact in our core markets while allowing us to support one of Europe’s most renowned basketball institutions. As we expand Meridianbet’s operations across 18 jurisdictions, partnerships with leading sports properties like Crvena Zvezda create sustained visibility with audiences that match our customer demographics.”
Since our partnership, a number of corporate social responsibility initiatives have been undertaken, including youth basketball development programs and community outreach programs.
Featured image: via press release on GlobeNewswire
The position Meridianbet extends title sponsorship with Serbian basketball team appeared first on ReadWrite.
