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Hisense is perhaps best known for its budget-friendly electronics and appliances, like televisions and refrigerators. But at CES 2025, the China-based company showed off its high-end assets with a huge which recently became available for a huge price . So, what’s on deck for this year’s show? New leadership, for starters.
The company has two new hires, including Marketing Director Sarah Larsen and Commercial Director James Fishler. In a Hisense said Fishler’s experience in home entertainment, appliances and HVAC is important as the company “prepares to take a major step forward in 2026 and secure its presence at CES.”
We’ll give you an overview of what to expect at Hisense’s presentation and how you can watch it.
How to watch
Hisense will offer a live stream on Monday, January 5 at 1 p.m. ET on his website. We’ll embed the link here once it’s available.
What to expect
With its new recruits, Hisense clearly aims to further refine its brand. Between Fishler and Larsen, the new front office leverages its experience with such powerful competitors as LG, Samsung and Beats. And in a recent interview with Larsen highlighted the company’s continued focus on rapid turnaround from concept to commercialization as a key differentiator for Hisense.
As for the actual announcements, while you can expect Hisense to (really) tout its strength in home appliances and HVAC systems, Larsen’s aforementioned interview specifically focuses on the emerging RGB TV space. We anticipate that this year’s show will aim to explain the nuances of difference between mini and micro LED display technologies, as both And have already launched pre-announcement challenges on these. Will any of them cost less than six figures? Hopefully Hisense has some good news to share on this front.
