Apple says its App Store helped generate $1.3T in billings and sales, most without a commission

Before its global conference for developers on June 9, Apple Thursday offered A new update on its global activity of the App Store, sharing that the developers have generated $ 1.3 billion of invoicing and sales in 2024. The company stressed that 90% of these invoices and sales did not involve paying a commission in Apple.

The study also noted that the invoices and sales of developers for digital goods and services in 2024 have totaled $ 131 billion, driven by mobile games, photo and video mounting applications and other business tools. The physical goods and services, on the other hand, exceeded 1 billion of dollars, thanks to an increased request for delivery and collection of online food, as well as online grocery applications.

Integrated advertising income was $ 150 billion last year.

Expenses between digital goods and services, physical goods and services and advertising in the application have more than doubled since 2019, physical goods and services having experienced the highest growth to more than 2.6 times, said Apple.

The figures are intended to emphasize how the App Store creates financial opportunities for mobile developers who extend beyond sales of integrated purchases. The showcase provides a place for developers so that their applications are discovered by consumers, and Apple provides the technical infrastructure required to manage an application company.

This position ignores the fact that the App Store is now a mature ecosystem, and applications are an argument of sale for the iPhone itself. Developers today have a number of tools at their disposal to host, distribute and manage their own applications, if they wish, but Apple policies prevent it.

However, it starts to change. In a Recent judicial decision In favor of epic games in the United States, Apple had to let the developers bind to their own websites to process integrated purchases without having to pay Apple a commission. In Europe, the technology giant fighting against the rules proposed by the Digital Markets Act (DMA), which, among other things, orders Apple to give developers the right to inform their customers of alternative payment mechanisms.

The new data comes from a study funded by apples by economists Professor Andrey Fradkin of the Boston University Questrom School of Business, and Dr Jessica Burley of the Analysis group. The latter has been working with Apple for years throughout its anti -rust legal battles to document the success of the App Store in a more positive light for the company.

The study highlights other regional growth trends, such as how invoices and sales facilitated by the APP Store have more than doubled in the past five years in the United States, China and Europe. Digital payment spending, on the other hand, has also increased by more than 7 times in the United States since 2019, thanks to the large adoption of mobile payments.

The report also reiterated other measures, such as the way in which the App Store attracts 813 million average weekly visitors to the world, and highlighted the various investments that Apple has made in tools and technologies to support developers, such as coding and distribution platforms, executives, analysis, anti-fraud systems, the support of developers, etc.