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Sony’s CES 2026 press conference is just a few days away, but this year has a twist: Instead of a preview of Sony’s electronics, video games, and Hollywood studio plans for the new year, the presser will apparently focus on a narrower focus: electric vehicles. Indeed, the traditional end-of-press-day slot is not just Sony, but rather Sony Honda Mobility – the joint venture responsible for the Afeela 1 electric car that has been showcased at CES for nearly a decade. This year, however, we will apparently also have the opportunity to see a completely new concept model at the event.
How to watch the Sony Afeela CES 2026 press conference
The event will be broadcast live from Las Vegas on Monday, January 5 at 8 p.m. ET via the Afeela Official YouTube Channel. (We’ll embed the stream here once it appears on the channel.)
What to expect from Sony Afeela at CES
What is now the Afeela 1 has been introduced in various incarnations from CES 2020where it was initially announced as Vision-S. But many other important details have been confirmed over the past couple of years, including the price, which starts at $89,900. However, first impressions were far from impressive, and as of CES 2025, that idea remains the same. Engadget automotive expert Tim Stevens said earlier this year that the electric vehicle “it feels like a PlayStation 4 in the PS5 era“, and that “the car has lost what little interesting style it had while remaining true to some specs that sounded good five years ago.” Ouch.
But the Afeela 1 will not be the only vehicle on display. Its CES booth will feature “multiple Afeela 1 pre-production vehicles in multiple color variations, alongside a new Afeela concept model,” Sony Honda Mobility said in a press release.
We hope to hear about the new features and improvements at CES 2026, and we’re also excited to see its new concept model. And between the booth presentations and press releases, we hope to see at least a few new Sony Electronics products on the schedule for 2026 as well.
