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You may know Bosch as an appliance brand (via its partnership with Siemens), but the German multinational generally focuses more on providing underlying technology and engineering solutions to automotive, home and manufacturing partners around the world. It is therefore appropriate that much of what he shows is more intended to be licensed to other companies than the Bosch branded products you’ll see on store shelves.
Bosch’s automotive projects at CES are a good example. The company will present “AI in the car”, or more precisely in the cockpit of the car. “Bosch’s AI-powered cockpit makes driving more comfortable, intuitive and safer for all occupants,” Markus Heyn, Bosch Board Member. . We’ll go into all the details below, as well as how to tune in to Monday’s press conference.
How to watch Bosch’s presentation at CES 2026
You can stream the event live on Monday, January 5 at 12 p.m. ET via the . (If the flow is embeddable, we’ll include it here as well.)
What to expect
Bosch will be located in the Central Hall of the Las Vegas Convention Center (booth 16203), where the company will focus on its — mobility, smart home integrations and manufacturing — all of which will include hardware, software and AI solutions.
Like many other CES 2026 exhibitors, expect Bosch to highlight its partnerships with the big dogs in the AI space at the show. For example, the AI-powered car cockpit mentioned above will feature integrations with Microsoft and NVIDIA. For example, Bosch touts the ability to use voice commands to join a Teams call, while the car’s system will automatically activate adaptive cruise control. And it’s worth noting that NVIDIA’s software suites will help manage “real-time sensor processing and vision language models.”
Here’s a preview of what the booth will look like:
