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Sparkle is betting that Generation Z is tired of performing their lives on Instagram and TikTok.
What started as a pandemic-era group chat frustration has become the dominant social platform on college campuses across the United States, focused on the 99% of life that doesn’t make it a highlight. Capturing the attention of a demographic typically glued to Instagram and TikTok, the app’s anonymous hybrid model and hyperlocal focus have made it what Solomon calls “the biggest college social app since Facebook.”
Today we present to you a conversation that Dominic Madori Davis had with Teddy Solomon, co-founder and CEO of Fizz from this year’s Disruptexploring why he thinks social media has stopped being social.
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