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Sports betting solutions company Kambi Group has announced a multi-year partnership with Pickwin to expand its presence in Mexico.
Kambi will provide solutions to the sports betting operator, with Pickwin replacing its third-party sports betting provider with products from the Kambi Group.
The company, founded in 2010, also works with other sports betting operators with partners such as Bally’s, Leo Vegas, BetPlay, ATG, LiveScoreGroup, Rush Street Interactive, etc. They work with over 50 operators in over 60 jurisdictions around the world.
Kambi is pleased to announce a long-term online sports betting partnership with Pickwin, which officially launched today (January 1) with Kambi’s market-leading turnkey sportsbook.
Pickwin, one of the fastest growing online sports betting operators in Mexico, has chosen Kambi to replace… pic.twitter.com/2xhlTqeCGT
–Kambi (@KambiSports) January 1, 2026
This will also include Bet Builder, trading capabilities and regulatory compliance expertise. Shared insights on increased margins will also be provided by Kambi’s global partner network, with the aim of enabling superior pricing and risk management through bets processed by the company each year.
Werner Becher, CEO of the Kambi Group, said in a press release: “We are excited to partner with Pickwin and support their vision of delivering world-class sports betting experiences throughout Mexico. Our proven experience in Latin America, combined with our deep understanding of regulatory frameworks, makes this the ideal partnership to support sustainable growth.”
Kambi Group and Pickwin partnership to launch “imminently”
The duo will begin launching “imminently,” the partnership expected to strengthen the sports betting solutions company’s footprint in the North American country.
Diego Sanchez, Pickwin, Co-Founder and CEO: “Partnering with Kambi marks a pivotal moment for Pickwin as we continue our rapid growth in Mexico’s thriving sports betting market. Kambi’s reputation in the region gives us the confidence to deliver a premium experience to our players and we are excited about the opportunities this collaboration will present.”
The announcement comes a little over a month later Kambi announced an extension with PENN Entertainmentwith the terms of the agreement being extended to July 31, 2027. Previously, the agreement was set to expire on December 31, 2025. The company supports 30 PENN properties across 13 U.S. states.
Featured image: via Kambi Group
The position Kambi Group plc signs multi-year online sports betting partnership with Pickwin in Mexico appeared first on ReadWrite.
