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After a PlayStation showcase earlier in the week, the promotional circuit for the annual summer video game began seriously with this two -hour showcase named name Summer game festivalwho had teasingSuites, and completely new games in Gogo.
By for the course for SGF and the host Geoff Keighley, who both endeavored to intensify during this decade while the show once and glorious King E3 has gradually died. But this year has brought a strange air on this subject, even before a Splitgate 2 The developer walked on stage with a “FPPS Super Hat“(Really) before Smacking” the same thing Call of dutyAnd revealing the Battle Royal mode of his shooter.
Much of this strangeness is because the game industry is going through it right now. It’s been more than a week since EA killed her Black panther game And the developer Cliffhanger, and the dismissals of the industry have only continued since. Time stops for anyone, and since 2023, there have been discounts by tens or hundreds, sometimes daily, even every hour. What we thought was just “surviving up to 2000” in 2023 or 2024 is now just “survive” as Games and their studios Die in the blink of an eye. Combined with what looks like a Nintendo Switch 2 launch and the US government that go through Another bullshit cycleOf course, this trade fair seems great.
Other factors for this strange feeling are entirely due to Summer Game Fest. It is never clear when the industry only pursues the trends than an event like this one, which had many souls and roguelikes and spaces of space, competition and the variety of extraction. The popularity of the two genres seemed to be carrying viewers and reminding us how we can easily have the things that we loved in the past. Compared to the PlayStation window earlier in the week, SGF was also less consistent in what he had to offer: Resident Evil Requiem And Wu-Tang: Rise of the December Were pleasant peaks, other trailers seemed to be polite or do not really get.
More problematic, five years old, Summer Game Fest always feels like not having a real identity beyond an extension of annual year prices. These ceremonies and the revelations of accompaniment games have a significantly different energy thanks to musical performance, the appearances of celebrities and generally delicious Muppet gags. Without these, SGF feels less “fun”, for lack of a better word. He wants to be E3, but the large pressors for whom we are listening could sometimes be bad because the figures of proues for game publishers were high on their own supply or were excessive in nonsense they seemed to think it was funny. This cannot be that, both because publishers have their Indian and more regular windows, and it does not want to be perceived as disrespectful towards the medium and its audience happy to receive recognition, but not the criticisms that accompany it.
Previously, Keighley caught Flack for having properly recognized the difficulties of the industry, or to do it awkwardly. This year’s summer game fever opened its doors with him by stressing the current best-selling match of 2025, some of whom came from much smaller teams than your Middle Triple-A studio. Shipping 33 was the largest and worst offender of this “honor”; Since the revelation and the launch of the RPG, he has been hailed as a triumph for a developer with a workforce in the dozens. But Seven minutes credits shows that this is not the true story: yes, Sandfall a 33 or 34 employeesBut there were also third -party animators, AQ entrepreneurs and locals (and more!) Who helped make a fantastic first title.
Keighley’s stress towards these little teams – a guy made a brawler with just the help of Nine of his friends!—Arely what was probably a well-intentioned recognition of additional fuel for the fiery fracture between independent developers and triple-a-time for both. The story around the development of the game (and that makes them) is quite bad thanks to the layoffs in progress and the increase in the harassment of the players, and that will probably exacerbate things. It is a moment that best represents the double -edged sword of the prominence of the festal of the summer game and this particular figure figure: sooner or later, in the middle of all the flash and the celebration that this window on the industry provides, someone arises things by setting foot in their mouths.
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