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Luke Littler has earned a historic salary after securing a record £20million deal with his darts supplier.
The 18-year-old, who won the £1million top prize when he won the World Championship at Alexandra Palace last Saturdayhas renewed its contract with Target Darts.
The Press Association understands the deal, with potential winnings and bonuses, as well as a percentage of product and equipment sales, is worth £20m over 10 years and will be the most lucrative the sport has ever seen.
Littler has spearheaded darts’ rise to the mainstream since bursting onto the scene with his first appearance in the 2024 World Championship final at the age of 16.
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Highlights from the World Championship final between Luke Littler and Gian van Veen
“Target has believed in me since day one and I’m excited that there are many more years to come,” said Littler, who is also managed by the company.
“From my playing career to my product line, we’ve built it all together and I’m really excited to commit to our long-term partnership and see where we can go next.”
Littler, who bought the entire Target staff Apple AirPods for Christmas, has already won almost £2.8 million in prizes in two years on the tour.
He also has lucrative deals with Xbox, KP Nuts and Boohoo Man.
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Littler reacts to his second World Darts Championship victory and says he wants to aim to break Phil Taylor’s record by maintaining his No.1 position.
Target Chairman Garry Plummer said: “I met Luke during the BDO World Youth Championship qualifier when he was 12, and that day his dad asked if we could sponsor him.
“We had never hired someone so young, but I saw something special in him and saying yes was easy.
“Watching him grow since then, as a player and as a person, has been a privilege. His achievements, both on and off the ice, have been remarkable, and this new agreement celebrates everything we have built together and the exciting future that lies ahead.”
Littler is currently preparing for the World Series doubleheader in Bahrain and Saudi Arabia.
Who will win this year’s Premier League Darts? Luke Humphries will defend his title and you can watch the action every Thursday from February to May on Sky Sports. Stream darts and many other top sports with NOW.
