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You may recognize Bosch as an appliance name (thanks to its partnership with Siemens), but the German multinational brand’s core business is actually providing the underlying technology and engineering that powers cars, homes, and factories around the world. This focus is reflected in CES 2026where much of what Bosch reveals is intended to be licensed to other companies rather than sold as Bosch-branded products on store shelves.
Bosch’s automotive projects at CES are a good example. The company is showcasing what it calls “AI in the car,” or more precisely in the cockpit of the car. “Bosch’s AI-powered cockpit makes driving more comfortable, intuitive and safer for all occupants,” Markus Heyn, Bosch Board Member. said in a press release. We’ll go into all the details below, as well as how to tune in to Monday’s press conference.
How to watch Bosch’s presentation at CES 2026
You can stream the event live on Monday, January 5 at 12 p.m. ET via the Bosch press page Or YouTube. (We’ve embedded the streaming link below.)
What to expect
Bosch will be located in the Central Hall of the Las Vegas Convention Center (booth 16203), where the company will focus on its three major themes — mobility, smart home integrations and manufacturing — all of which will include hardware, software and AI solutions.
Like many other CES 2026 exhibitors, expect Bosch to highlight its partnerships with the big dogs in the AI space at the show. For example, the AI-powered car cockpit mentioned above will feature integrations with Microsoft and NVIDIA. For example, Bosch touts the ability to use voice commands to join a Teams call, while the car’s system will automatically activate adaptive cruise control. And it’s worth noting that NVIDIA’s software suites will help manage “real-time sensor processing and vision language models.”
Here’s a preview of what the booth will look like:
