Fanatics Launches New Global Premium Sports Entertainment Studio

Fanatics and OBB Media announced a joint venture Tuesday set to become the world’s leading gaming studio. sports entertainment.

Fanatics Studios is a new entertainment studio built to independently create, finance, produce and distribute best-in-class content at the intersection of sport and culture.

Fanatics Studio is poised to combine industry-leading capabilities, resources and relationships, uniting Fanatics’ unmatched reach across all sports with a proven track record of award-winning, culturally impactful storytelling that has generated billions of views.

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(L to R) Fanatic CEO Michael Rubin, Tom Brady and Travis Scott on stage at Fanatics Fest NYC 2025 at the Javits Center on June 20, 2025 in New York City. (Slave Vlasic/Getty Images / Getty Images)

Over the next year, Fanatics Studios will release behind-the-scenes looks at Tom Brady’s attempt to play flag football in the Olympics, produce a documentary series for the World Baseball Classic, produce the ESPYs and release other WWE content.

“I am incredibly excited to launch Fanatics Studios and add a significant content and media business to our growing sports platform that also supports all of our existing businesses,” Michael Rubin, CEO of Fanatics, said in a statement. “We couldn’t have asked for a better partner in Michael Ratner and the team at OBB, and together we will continue to pursue our mission to relentlessly improve the fan experience by creating content that brings fans closer than ever to the teams, players, sports, cultural moments and events they love in a way that has never been done before.”

A view of the venue during Fanatics Fest NYC 2025 at the Javits Center on June 20, 2025 in New York City. (Dave Kotinsky/Getty Images for Fanatics / Getty Images)

“Sports and pop culture are converging at the heart of the global entertainment landscape and we are building Fanatics Studios to redefine what is possible at this intersection,” added Michael D. Ratner, CEO of Fanatics Studios.

“At OBB, our mission has always been to work with the biggest and most ambitious partners, and Fanatics is undeniably that – a powerhouse respected by athletes, leagues, organizations and fans across the sports universe. I can’t think of a better partner to accelerate the next phase of growth in our sports business, and I look forward to continuing to work with Michael Rubin and the entire Fanatics team as we build the best-in-class studio for the future of entertainment sportsman.

Fanatics Studios also partnered with the Los Angeles Olympics, producing the official Olympic film.

Olympic HQ, left, Interstate 5, right (Reuters/Reuters)

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Fanatics and OBB also recently announced a 10-year partnership to continue co-producing Fanatics Partythe world’s number one fan festival, which will return to New York’s Javits Center July 16-19.